September 20, 2008

Attivio update

I talked w/ Andrew McKay of Attivio for 2 ½ hours Thursday. I’ve also been working with some Attivio engineers on a blog search engine. I think it’s time to post about Attivio. 🙂 Read more

September 19, 2008

Low-latency text mining in the investment market

I’m not at Gartner’s Event Processing conference, but there seem to be some interesting posts and articles coming out of it. Seth Grimes has one on Reuters’ integration of text mining and event processing, including sentiment analysis. Well worth reading. Lots more detail than I’ve ever posted on similar applications.

September 13, 2008

One overview of e-discovery

I just found a year-old (almost) blog post from EMC executive Andrew Cohen that succinctly lays out his view (which he believes to mainly be a consensus stance) on e-discovery. Cohen is evidently both a lawyer and a honcho in document management system vendor EMC’s Compliance Division, which is probably relevant to interpreting his outlook, in the spirit of the old Kennedy School dictum that “Where you stand depends upon where you sit.”

Highlights included:

September 11, 2008

Blog user interfaces

Over on A World of Bytes, I’ve started highlighting interesting tech blogs people might enjoy. However, I chided each of my first three selections for UI failings. A comment thread quickly ensued, and social media maven Jeremiah Owyang asked how he could make his blog easier to read. This post is a followup to that discussion.

Jeremiah’s blog and my most active ones – DBMS2 and Text Technologies – have a lot in common. Specifically, they are multi-hundred-page websites, featuring dense material meant to be read by busy, tech-savvy people. And so my core advice boils down to: Make it as easy as possible for people to find and recognize what is interesting to them.

In particular, I suggest: Read more

September 8, 2008

The layered messaging marketing model as applied to Attensity

My general layered messaging theory survived its first test against an IT vendor example – Netezza. Let’s try another, in this case a company that’s not a Monash Research client. Read more

September 3, 2008

A cautionary tale about Facebook ad targeting

Washington Post writer Rachel Beckman complains that Facebook inundated her with ads accusing her of being fat and then, when she got engaged, warned her of being a “fat bride”. Now, although she’s newly married or about to be, Facebook is (obviously prematurely) advertising fertility treatments to her.

It’s just the early days, but this sort of thing is bound to create backlash. I don’t think there’s going to be a resolution until people can create profiles so detailed that, for example, they contain the fact that you disapprove of ads about weight-loss aids.

In the short term, e-commerce software vendors should be thinking about how to create UIs that offer most of the benefit of this kind of targeting, but without giving offense.

Sigh. I guess today’s my day for writing about offensive marketing.

September 1, 2008

How good does e-discovery search need to be?

Two years ago, CEO Mike Lynch of Autonomy tried to persuade me that Autonomy was and would remain dominant in the e-discovery search market because: Read more

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