Enterprise Twitter
My long discussion Saturday of how to evolve (or replace) Twitter included a short discussion of what might be called Enterprise Twitter. Dennis Howlett just alerted me that there’s been considerable other discussion of the subject recently. For example:
- Dennis reported on an internal SAP Enterprise Twitter research project, and pointed at a number of the other pages I’ll mention. (Note: If that goes anywhere, it will have to be in conjunction with Business Objects.)
- Jevon MacDonald listed pros (many) and cons (few) of Enterprise Twitter.
- Andrew McAfee argues at length that an enterprise needs multiple social networking tools, to match up with different intensities of collaboration among coworkers.
- Niall Cook offers a short, convincing use case for Enterprise Twitter.
- JP Rangaswami also offers use cases.
- Ed Yourdon argues that Twitter is “good enough” for enterprises. But he seems to concede it could indeed be a lot better.
- Paul Gillin praises Twitter’s business potential for us self-employed consultant types.
- Sid offers a number of quick-hit use cases for Enterprise Twitter.
- Bill Ives takes a more skeptical view, focusing on enterprises uses of today’s Twitter.
- Nancy offers many Twitter use cases, some of which are enterprise-relevant.
Here’s my take on the subject.
I see four basic (and somewhat overlapping) use cases for Enterprise Twitter:
Real-time short communication. This is a major part of enterprise communication, especially when face-to-face meetings need to be arranged. Enterprise Twitter could do this better than email. It would require limited archiving, decent URL-attaching, and good targeting or filtering by user (work)groups.
Real-time wide outreach. The CEO could (briefly!) share her thought for the day. The cafeteria could announce specials. The salesman on the Universal ACME account could see if anybody else is familiar with UA. The users who help others with crashed PCs could let themselves be interrupted only when they actually don’t mind helping. This is probably the Enterprise Twitter use that requires the fewest changes from Twitter’s current form, although stuffier enterprises may require profanity filters and the like.
IM integration. Instant messaging is a very useful enterprise tool, since the alternatives are less timely or more distracting. That can and should be wholly integrated with Enterprise Twitter. Sometimes IM conversations expand to more than two people. That’s all the more reason for Twitter integration.
Beyond the firewall. IM discussions can and should penetrate the firewall, including employees, partners, customers, suppliers, and so on, just as email does. The Enterprise Twitter form of this is like a permanent (and hence very low average volume) IRC/AOL chatroom. To make that happen you need good group selectivity, good security, and perhaps also some nannyware oversight (profanity, intellectual property, hucksterism, etc.) .
If the messaging and office productivity software vendors don’t provide filter-rich Enterprise Twitter, somebody else most likely will.
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22 Responses to “Enterprise Twitter”
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Any Twitter for an “enterprise” ought to have an option for encryption.
There used to be “Yahoo Enterprise Instant Messaging”, which was used within BEA Systems because it had encryption. It might be interesting to see what else it had; I think it may have also had an authentication feature, but there may have been other things that did not have to do with security.
Agreed. Enterprise Twitter needs a whole raft of basic security features to ensure that messages are only seen by those intended.
CAM
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cyn.in collaboration suite with cyn.in Desktop is another good concept for Mirco-blogging niside Enterprise http://www.readwriteweb.com/archives/new_from_cynapse_activity_streams_on_the_company_desktop.php
Is an enterprise twitter a requirement? Would a Facebook-like status fulfill the need as part of an Enterprise Social Networking tool?
What is the real value equation of twitter vs Facebook status, both for personal and for work?
Michael,
The needed functionality — specifically in filtering — goes far beyond what Twitter offers today. At the moment, Facebook is actually closer to what enterprises need than Twitter is. But what’s really needed is a superset of what either now offers.
CAM
I think my twitter app could be very useful as an enterprise app. I’d be happy to set one up for any company that needs that kind of communication over SMS.