European Text Analytics Summit
If you go to one text analytics conference, the choice should probably be the US Text Analytics Summit in June. For one thing, it should have a great marketing panel. 🙂 But if Boston is a little far away for you, there’s also a European Text Analytics Summit in Amsterdam, April 26-27, 2007, by the same organizers. And if you register with the discount code MONASH07EU, you’ll save 100 Euros.
| Categories: Text Analytics Summit | Leave a Comment |
Text Analytics Summit marketing panel: Membership firmed up
We’ve now solidified the membership of the Text Analytics Summit marketing panel. It is:
- Curt Monash, President, Monash Information Services
- Dave Kellogg, CEO, Mark Logic Corporation
- Michelle De Haaff, VP Marketing, Attensity Corporation
- Michel Lemay, VP Marketing, nstein Technologies
- Mary Crissey, SAS Analytics Marketing Manager, SAS Institute
Michelle, Michel, and Mary are all obvious choices, responsible for marketing at leading text mining vendors. In addition, Mary has excelled on the same panel in the past, Michel sent me e-mail with some brilliant thoughts on the panel subject, and Attensity has one of the most interesting strategies in the text analytics market.
As for Dave — he’s simply one of the most astute marketing theorists working in software today. And he runs a very interesting text technology company. And he used to be most senior marketing guy in all of business intelligence, when he was SVP at Business Objects. In his copious free time, he writes a really cool blog.
| Categories: Attensity, Mark Logic, nStein, SAS, Text Analytics Summit, Text mining | 3 Comments |
What’s going on at ClearForest?
I tried to invite Jay Henderson so speak on the Text Analytics Summit marketing panel, but got no answer to my e-mail. The company phone directory didn’t work so well for him either. I sent e-mail to a general PR company e-mail address, and that didn’t get returned. And Ravi tells me he has had similar difficulties reaching them. Read more
| Categories: ClearForest/Reuters, Text mining | 5 Comments |
Circlesourcing at Wikipedia
Tim Melly makes an interesting point about Wikipedia. Since he was fairly meandering about it, I’ll recap it here in telegraphic form:
- Wikipedia is full of claims that are sourceable in principle, but aren’t actually sourced.
- Mainstream journalists use information from Wikipedia, even if it is not further sourced. (He has an anecdote to illustrate the point.)
- Those very articles can be viewed as authoritative for Wikipedia’s own sourcing purposes.
- Thus, unsourced information could, by virtue of having been placed in Wikipedia, grow to be regarded as authoritative by Wikipedia itself.
| Categories: Social software and online media | 2 Comments |
Discount to the Text Analytics Summit
If you plan to attend the Text Analytics Summit, there are two things you can do to minimize your registration fee:
- Register by March 16 to get a $400 discount.
- Use the coupon code 3TAMONASH for an additional $100 off.
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Three crucial issues in text analytics
As so often happens in life, I have gotten the job of fixing something that I was complaining about. Specifically, I’ve been asked to run the Marketing panel at the Text Analytics Summit in Newton, MA, June 12-13. In connection with this, organizer Ravi Virpal has asked me to come up with three major points or themes I feel we should address. Read more
| Categories: Text Analytics Summit, Text mining | 4 Comments |
How to lose your credibility in 24 hours and 49 minutes
Deeply loathed football writer Ron Borges of the Boston Globe has just been brought down by plagiarism. This detailed timeline of the events is probably indicative of what happens in many other blog-driven flaps.
| Categories: Blogosphere, Social software and online media | Leave a Comment |
Online marketing checklist for enterprise IT vendors
A recent Monash Letter covered online marketing strategy in considerable detail. The complete seven-page Letter is exclusive to Monash Advantage members, but I thought I’d share a summary checklist here. If you’re an enterprise IT vendor, and you don’t do all these things, you’re probably missing some major marketing opportunities. (The good news is – nobody, including your competitors, is doing all of these things yet.)
- Offer both a conventional website and a “developer’s network”-style technical website. Whether they’re on one domain or not is unimportant.
- Absolutely minimize the registration requirements for your sites. Why make it hard for people to accept your marketing pitches?
- When you do pay-per-click advertising, don’t just look for phrases buyers would use. Also go for the tire-kickers, or the people who don’t even know yet that there are tires to kick.
- Devote a website page to every partner. If this doesn’t make sense on your main site, create a separate website just for the purpose.
- Monitor and participate in forums where your products are – or should be – discussed. For most classes of enterprise IT, the first place to look is the old Usenet comp.* hierarchy, most easily found via Google Groups.
- Maintain one or more executive blogs.
- Maintain a news blog hosted on servers physically separate from your main website(s). That’s for business continuity at a minimum, but you can also use it for other purposes.
- Contact influencers regularly and BRIEFLY. Pinging us is OK. But constant press releases and newsletters make our eyes glaze over.
- Increase the number, and vary the style, of your success stories.
- Don’t put all your eggs in the basket of “big bang” message launches. Also build “rolling buzz.” The print publications won’t reduce coverage because the influencers have already figured out what you’re going to do.
SAP’s “search” strategy isn’t about search
I caught up with Dennis Moore today to talk about SAP’s search strategy. And the biggest thing I learned was – it’s not about the search. Rather, it’s about a general interface, of which search and natural language just happen to be major parts.
Dennis didn’t actually give me a lot of details, at least not ones he’s eager to see published at this time. That said, SAP has long had a bare-bones search engine TREX. (TREX was also adapted to create the columnar relational data manager BI Accelerator.) But we didn’t talk about TREX enhancements at all, and I’m guessing there haven’t really been many. Rather, SAP’s focus seems to be on:
A. Finding business objects.
B. Helping users do things with them.
| Categories: BI integration, Enterprise search, Language recognition, Natural language processing (NLP), SAP, Search engines | 2 Comments |
Has Google hit 10 petabytes yet?
I’ve been musing about how big Google’s core database might be. Figuring that out is not a trivial problem, unless they’ve published the answer somewhere that I’m not aware of. But here’s a big clue, from an announcement about their n-gram data:
We processed 1,024,908,267,229 words of running text
| Categories: Google, Search engines | Leave a Comment |